Apply it Level 3

Level 3 - Marketing, traffic & conversion optimization

E-commerce - Marketing, traffic & conversion optimization: This level moves from understanding to analysis. You will compare options, read signals more carefully, and learn what can go wrong when the obvious answer is incomplete.

Beginner 10 lessons 2-4 min per lesson
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Apply it Level 3

Marketing, traffic & conversion optimization

E-commerce - Marketing, traffic & conversion optimization: This level moves from understanding to analysis. You will compare options, read signals more carefully, and learn what can go wrong when the obvious answer is incomplete.

10 lessons
21 Intro to paid advertising: Facebook & Instagram ads 22 Google Shopping ads for e-commerce 23 Email marketing: welcome flows, abandoned cart & campaigns 24 SEO for e-commerce: rank your product pages 25 Influencer marketing & UGC content strategy 26 Conversion rate optimization (CRO) fundamentals 27 A/B testing your store pages & ads 28 Upselling, cross-selling & post-purchase offers 29 Understanding e-commerce analytics & key metrics 30 Building & growing a loyal customer base

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