Build structure
Level 2
Products, branding & first sales
E-commerce - Products, branding & first sales: This level turns the basics into real-life choices. It focuses on trade-offs, common traps, and the numbers that matter before money is spent, borrowed, saved, or invested.
11
Building a brand people remember & trust
12
Product photography on a budget
13
Writing product descriptions that convert
14
Understanding your target customer deeply
15
Your store's UX: design principles that drive sales
16
Shipping basics: carriers, rates & packaging
17
Handling returns, refunds & customer complaints
18
Setting up social media profiles for your store
19
Getting your first 10 orders without paid ads
20
Customer service that turns buyers into fans
