Apply it Level 3

Level 3 - Marketing, traffic & conversion optimization

Move from store setup to demand generation: ads, shopping traffic, email flows, SEO, influencers, CRO, testing, upsells, analytics, and loyalty.

Beginner 10 lessons 2-4 min per lesson
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Apply it Level 3

Marketing, traffic & conversion optimization

Move from store setup to demand generation: ads, shopping traffic, email flows, SEO, influencers, CRO, testing, upsells, analytics, and loyalty.

10 lessons
21 Intro to paid advertising: Facebook & Instagram ads 22 Google Shopping ads for e-commerce 23 Email marketing: welcome flows, abandoned cart & campaigns 24 SEO for e-commerce: rank your product pages 25 Influencer marketing & UGC content strategy 26 Conversion rate optimization (CRO) fundamentals 27 A/B testing your store pages & ads 28 Upselling, cross-selling & post-purchase offers 29 Understanding e-commerce analytics & key metrics 30 Building & growing a loyal customer base

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